The Art Partner Concept

The "Art Partner" Concept

The Art Partner enjoys a wide range of art, which is renowned for the best contemporary artists blended with exciting new talent and internationally acclaimed artists. The offerings include Figurative, Landscapes, Contemporary and Traditional pieces along with a strong collection of Wildlife. Galleries benefit from a carefully selected portfolio of limited editions, originals, and sculpture.

Over 20 years of successful retailing has led to the development of effective gallery operational systems and marketing materials that promote new interest and predictable results. Art Partners benefit from this experience and also benefit from the development of a structured system for the efficient operation of a retail gallery and personalized marketing material.

Fine Art Collector

The Fine Art Collector Magazine is used to mail Art Partners' existing customers and to display within the gallery. It is produced 3 times a year and shows all of Washington Green's new releases. It is sent out to customers with a customized letter written by the gallery and in a Fine Art Catalogue envelope. Art Partners receive 25 copies free of charge. Additional copies are $1.00 each. Catalogues currently have pound pricing, however a supplement showing US $ pricing is included. Future Magazines will be designed for United States distribution.

Sculpture Catalogs

Washington Green has recently launched the 'Off The Wall' sculpture program, offering sculpture by various artists. These make a great addition to any art already purchased and also brings a new type of customer into the gallery.

Brochures featuring the first offering will be updated often. These brochures are provided at minimal charge to our Art Partners.

John Waterhouse Brochures (New Artist)

This is how we launch a new artist into the portfolio. WG launched his work into the galleries with 4 initial Limited Edition prints. In order for the Galleries to promote the new prints we produced this catalogue to send to their customers. New artists will receive similar marketing materials.

Start Up Pack

Every new Art Partner receives a variety of marketing materials and also examples of our Gallery planning, layout service, and in-store display items.

Signage within Gallery

Art Partners can order special plastic name plates, wall biography holders, poster and price ticket holders to display on their walls with the art. Call for details.

Biographies

Artist biographies have been done for the majority of artists and they sit in a spinner stand. Great for the gallery staff to learn about artists, as well as giving out to customers as something to take away.

Biographies are sent free of charge to the galleries and the spinner stand is $75.00. Currently being drop shipped from England. Allow 2-3 weeks.

Artist Tours

Washington Green will produce approx. 3-4 Artist Tours a year. These tours are exhibitions which each selected gallery can take part in over a certain time period. Each Tour will probably last approximately 4 weeks in each gallery. Requests for participation in the Artist Tour program should be made direct to your Sales Representative.

Each Tour has exclusive prints only available on that Tour, so only galleries partaking in the Tour will be able to sell those prints, which will have not been released before hand.

The Govinder Tour, as an example, consisted of 17 brand new images, 500 personalized catalogues and invitations to mail to customers. Window posters and pin badges. Each Tour will have slight differences.

Printing Techniques

Printing Techniques booklets. These are designed to help Art Partners' customers understand the various ways in which our art is printed, and can also be used to enhance the printing knowledge of staff within the gallery.

These are not designed to sit with the biographies in the spinner stand and are therefore a different size. Provided to galleries free of charge.

Article

"Article" is a magazine designed to attract new buyers into the gallery. They should be mailed to new housing developments or other prospects hoping to entice new customers into the gallery.

The logo, 1st inside page and back page copy are optional for each gallery to amend/change if they wish to do so. Galleries are charged at $ .50 cents each. $1,250 for 2500 personalized copies.

After Sales Pack

This pack consists of Artist Biographies, envelopes, valuation and letterhead, which are designed to be personally completed by the gallery a couple of days after a sale which promotes a fantastic after sales service. $ .50 cents each.
Price per pack of 1000 of each = $500.00.

Artplan

We have recently launched 'Artplan' and Interest Free Credit scheme with a major bank in the UK. This allows individual (small and large) galleries to offer their customers an interest free credit scheme, in order to spread the payment for their art over 6 or 12 months. We are in the process of arranging for the same opportunity in the United States.

The customers are charged no interest whatsoever and the galleries are charged a small interest rate, which is charged to us by the Bank.

Galleries also receive free of charge - Artplan posters and corners. Further marketing literature will be produced.

Co-op National Advertising

This is something we are looking at doing in the future. We aim to advertise in major magazines and Sunday Newspapers. The ad will contain info on Washington Green art and will feature approx. 20-30 of our top galleries telling the reader where to find the art. Each gallery will pay a certain amount to have it's name appear in the ad. This will all go towards the costs of placing the ad. Washington Green will design the ad and contribute to the costs. This enables galleries to place a professional ad in national press and a fraction of the cost if they were to do it individually.

Posters/Exhibitions

When individual galleries have their own mini exhibitions or simply wish to promote anything within their gallery we provide a design service and will help print in-house posters/invites/flyers up to a maximum of 25 of each free of charge.

This enables smaller galleries to hold exhibitions and promote things without going to the expense of doing a professional print run. If they need more than 25 a small charge will be made. If it is a larger print run and becomes more economical to print professionally, we will design and supply artwork on disk to gallery/printer.

This service helps galleries with smaller budgets to promote on a larger scale.